A hora e a vez do streaming: 5 maneiras de impulsionar os resultados de marca com vídeos online

Debbie Weinstein/Maio de 2021 – https://www.thinkwithgoogle.com/


Debbie Weinstein VP of YouTube/Video Global Solutions Google

Debbie Weinstein

VP of YouTube/Video Global SolutionsGoogle

Fontes (7)

1 Google-commissioned Custom Nielsen study, U.S., Desktop, mobile and TV fusion, TV measurement of total TV, reach among persons 18-49 (Live + 7, one minute qualifier), television only, results among U.S. TV households, March 1, 2020-March 31, 2020

2 YouTube Internal Data, U.S., March 2020 vs. March 2019

3 Dados internos do YouTube, Brasil, Junho 2020

4 Dados internos Google

5 Google/Talkshoppe, CO, FR, MX, U.K., U.S,”whyVideo study,” A18-64 genpop video users, 2020

6 Google Data, Global, total conversions reported for TrueView for action campaigns, May 2019–April 2020

7 Google-commissioned Nielsen/YouGov study, U.S., Long-term effects model meta analysis, brand lift metrics defined as: ad awareness, consideration, purchase intent, and willingness to recommend, base data from MMM studies selected and compiled by Nielsen across 20 CPG brands that contained media channels YouTube, Google Display Network, Google Search, TV, radio, and print results, 2016–2019